Strategic Alliance Magazine Q4 2017 - 40
MEMBER SPOTLIGHT
backgrounds and experience provide good connections
with our internal businesses and sound product portfolio
knowledge, but also speaks to the need to do core alliance
management foundational training and education."
To help the team succeed and acclimate to the alliance
world, Huawei created a strong alliance management curriculum and training program, both in English and
Chinese, to help individuals in new alliance roles develop a
core foundation. Each participant is paired with one or
more senior alliance personnel to learn and then apply the
skills within their new respective alliance roles.
Before joining Huawei and moving to China nearly two
years ago, Fox was an active member of the Silicon Valley Chapter of ASAP for 15 years while working at
Citrix and Cisco. Ideally situated in the heart of technology innovation, and with many active ASAP global
members located close by, the Silicon Valley Chapter
was well-organized and always delivered valuable
thought, leadership, and topics of interest, while being
very inclusive and attractive, he enthused.
"At Huawei, no matter where each alliance team member resides, we encourage them to join and be an active
part of the ASAP chapter that is most closely
tied with their work location. That can be in
"It has been remarkable
the US, Europe, or Asia," Fox said. "But given
to witness, and be part of
that most of our alliance team is in the China
first-hand, Huawei's cultural
region, we have struggled some to become an
transformation to a company active, visible member of the ASAP community. I have encouraged our team to work toward
that values, embraces, and
the CA-AM certification. Over two years ago,
relies on open, trusted
Huawei joined ASAP as a global member, bepartnerships."
coming the group's first [global] Asian member
-Greg Fox, CSAP
in the technology industry.
In terms of the overall culture of the organization, a
high percentage of Huawei employees have been with
the company their entire career. These employees are
very loyal to the company, plan to remain for the long
term, and are not likely to leave to join another firm,
he notes.
"Regarding benefits of a team's involvement with
ASAP, from a personal perspective, I believe that
ASAP is an excellent organization and community
that helps to foster and advance the alliance profession
and provides a strong network and ability to link
members to other professionals across the industry,
while providing good education and training on alliance management fundamentals."
40
As an ASAP Advisory Board member, he serves on IDC's
Strategic Alliances Leadership Council, and on the American Management Association Information Systems and
Technology Council. He is a founding member of the
Conference Board's Center for Corporate Citizenship and
Sustainability. In 2013, Future Business Leaders of America awarded its highest honor to Fox, naming him California
Business Person of the Year.
STRATEGIC ALLIANCE MAGAZINE | Q4 * 2017
"Serving as a member of the ASAP Advisory
Board and speaking at the most recent ASAP
Global Alliance Summit will help make the unique needs
of China-based companies-in particular, Huawei's
needs-more and more visible," he commented. In addition to the growing number of ASAP members from
Japan, "hopefully, more companies headquartered in the
Asia-Pacific region will begin to explore the benefits of
ASAP and join so we can have a more active local community to engage on a more frequent basis. Given the
enormity of the geographical region, there are inherent
challenges with this, but I would like to see us focus more
on raising awareness and marketing the benefits of ASAP
within the region, via an active outreach and recruitment
effort. This would help us better link and network, and
have a more regular process, much like the chapter system works in the US or Europe.
"As an ASAP global member, we will continue to look
for ways that we can receive value and also contribute
value to this influential body of alliance professionals, as
most are highly reputable and stand out as some of the
greatest innovators in the discipline of alliance management. As such, we will continue to be associated with
this community," he concluded. n
Table of Contents for the Digital Edition of Strategic Alliance Magazine Q4 2017
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