Strategic Alliance Magazine Q4 2017 - 20

OUT-OF-THE-BOX THINKING

Tips for Becoming an
Out-of-the-Box Business Thinker
By Cynthia B. Hanson
Candido Arreche is known for his innovative,
out-of-the-box workshop offerings. A highly
creative thinker, the global director of portfolio &
partner management at Xerox Worldwide Alliances
also has a knack for sharing and communicating his
methods, models, tips, and case studies to inspire
others to find the creative genius within. Here, in
his own words, are some secrets Candido finally
divulged about the "methods of his madness."

In creative thinking and
problem solving, you need

to start by baselining what the problem is before generating creative thought.
Many want to jump the gun. But a first step
is framing the problem. Understand the problem
statement-box it in. You can immediately begin
framing the problem by using a simple approach. You
don't need fancy electronic tools or documents; you
can do this by just asking Five Whys and drill down to
the core of the problem.
Why doesn't anyone buy this product?
Why is it difficult to use?
Why is it hard to construct?
Why do the pieces break in the construction process?
Why is it difficult to get replacement parts?
Once you know what the problem is, you then can start developing creative solutions. In addition to the Five Whys, I
use three standard tools:

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STRATEGIC ALLIANCE MAGAZINE | Q4 * 2017



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