Doll News Summer 2017 - 57

With the success of the "Mickey Mouse"
doll Disney gave permission to produce a
"Minnie Mouse" doll that was produced and
manufactured by Steiff from 1932 through
1936. Courtesy of Morphy Auctions

of colors including red and green, and his
shoes - depending on size - in red, green, or
orange. The soles of "Mickey's" shoes were
imprinted with copyright information. All
Steiff "Mickey Mouse" dolls left the factory
with long black tails, which unfortunately
often broke off. Steiff made "Mickey
Mouse" dolls from 1931 through 1936 in 11,
16, 23, 30, 36, and 48 cm.
Due to his popularity, Steiff produced
several Mickey Mouse-themed toy novelties.
These included a 24 cm. hand puppet from
1931 through 1933, a 20 cm. pull toy-style
"record" Mickey on wooden wheels from
1931 through 1933, and an extraordinarily rare
22 cm. "tail moves head" style Mickey in 1930.
One of these "tail moves head" examples sold
for $11,872 in October, 2010 at a Steiff auction
at Christie's in London.
In 1932, given the success of their
"Mickey Mouse," Steiff received
permission to start working on creating
a version of "Minnie Mouse." This
project proved to be much more challenging
from a design and partnership agreement.
Areas of dispute included the proportions
of "Minnie's" mouth and head as well as the
shape of her tail. Over time, all of these details
were worked out, and she was manufactured
in 12, 17, 24, 31, 37, and 49 cm. from 1932
through 1936. Eventually, over the six-year
production time frame, about 53,000 "Mickey
Mouse" and 13,000 "Minnie Mouse" dolls
were manufactured and distributed; all left
the factory with Steiff and Disney co-branded
chest tags.
Today, both 1930s-era "Mickey and Minnie
Mouse" figures are among the most precious
and sought after finds for both Steiff and
Disneyana collectors, with "Minnie Mouse"
examples harder to find than "Mickey
Mouse" ones - especially the ones that retain
their charming flower hat decorations.
Part of Steiff's "Mickey and Minnie
Mouse" sales success in the United States was
due to the marketing efforts of the upscale
toy retailer F.A.O. Schwarz. For example,
Schwarz's 1932 Christmas catalog featured
Steiff's "Mickey and Minnie" dolls throughout
the pages of this publication, including a shot
of "Mickey" on the back cover!
DOLL NEWS * UFDC.ORG

57



http://ufdc.org

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