Doll News Summer 2017 - 96

Shoppers are looking for just the right "Terri Lee" to take home.
Notice the white gloves on the lady on the left.

Can you find "Terri Lee" under the tree?

96

Summer 2017

Elenor Hempel, a well-known television educator
with a program on the local TV station in the 1950s
called, "The Little Schoolhouse," also wrote Little
Schoolhouse, a children's book by the same name.

of the Terri Lee Company. Our history for this
particular coat begins with the first owner,
Mary Hargrave. Mary and her husband, David,
worked for Vi Gradwohl; and the two owned
and operated two toy/doll stores. One was in
Belmont Shore, Long Beach, California, and and
the other, in Corona Del Mar, California. Mary
was the west coast representative of the Terri
Lee Company. Later, the couple opened a "Terri
Lee Doll House" on Lido Isle, Newport Beach,
California.
The "Terri Lee Doll House" was a modular
building that Vi would lease to a dealer who
would order $3000.00 worth of dolls and
accessories. Mrs. Hargrave secured a place for her
"Terri Lee Doll House" in the parking lot of ritzy
Richard's Lido Market, located at 3459 Via Lido
in Newport Beach. The structure was on skids,
so that it was movable. Mary waited on potential
buyers there. Being in an excellent location that
catered to wealthy clients, the site proved very
promising. At Lido Market, celebrities had their
own coffee cups - even Richard Nixon had one.
The mink coat pictured in the "Terri Lee Doll
House" is the coat referred to in this article. In
other pictures you will note the doll's formal is
longer than the coat. For reasons known only to
Vi, this is how the formal and coat came from



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