® S T R AT E G I C The magazine of the Association of Strategic Alliance Professionals | Q2 2017 www.strategic-alliances.org COVER STORY GENOMICS' FATEFUL CONVERGENCE: TECH + LIFE SCIENCES + GOVERNMENT By Cynthia B. Hanson GENOMICS' FATEFUL CONVERGENCE Successes, failures, and untold possibilities in DNA sequencing's mega-collision of industries and sectors WHAT'S INSIDE BETTER SKILLS, BETTER PARTNERING Bayer's Pathway to Improving Practitioner Capability WHAT MAKES AN ALLIANCE AWARD WINNER? Spot the best practices, innovative approaches, and key qualifiers in the line-up PLUS RISING TIDES Partnering Profession Rides High at the 2017 ASAP Global Alliance Summit MEMBER SPOTLIGHT: National Instruments Building Collaborations for Disruptive Innovation EDITORIAL SUPPLEMENT: Architecting Success How to Build Alliance Value into Strategic Dealshttp://www.strategic-alliances.org