Strategic Alliance Magazine Q2 2017 - 6
STRATEGIC
contents | SAM.Q2.2017
The magazine of the Association of Strategic Alliance Professionals | Q2, 2014
Q2 * 2017 www.strategic-alliances.org
The magazine for the
Association of Strategic Alliance Professionals
ASAP EXECUTIVE
MANAGEMENT COMMITTEE
CHAIRMAN
Brooke A. Paige, CSAP
Staff Vice President, Marketing, Communications
and Alliance Management, and Chief of Staff
HealthCore, Inc.
(a wholly-owned subsidiary of Anthem, Inc.)
VICE CHAIRMAN
Donna Peek, CSAP
Director, Global Alliances & Channels
SAS Institute
TREASURER
R. Lynn Richard, CSAP
Senior Director, Global and
Strategic Alliances and Partners
GE Healthcare Digital
Russ Buchanan, CSAP
Head of Corporate Alliances
Xerox Corporation
ASAP CHAIRMAN EMERITUS
David Thompson, CA-AM
Chief Alliance Officer
Eli Lilly and Company
Steve Twait, CSAP
VP, Alliance and Integration Management
AstraZeneca
CHAIRMAN, CHAPTER DEVELOPMENT
DEPARTMENTS & RECURRING features
09 UP FRONT: Imagine That!
By Michael Leonetti, CSAP
Alliance executives can't predict what's coming next-but you can and
should prepare for wildly unexpected scenarios.
11 COLLABORATIVE BUZZ
By Cynthia B. Hanson
News. Reviews. Insights. Alliance management in brief.
n ANNOUNCEMENTS
News on BeyondTrust's Joe Schramm; CA-AM certification dates
n EVENTS CALENDAR
Join the leaders in life sciences alliance management at the Sept. 13-15,
2017 ASAP BioPharma Conference in Cambridge, Mass.
The 2017 ASAP Tech Partner Forum, "Collaborate at the Speed of Digital
Transformation," debuts Wednesday, June 7, 2017 in Santa Clara, Calif.
41
MEMBER SPOTLIGHT:NATIONAL INSTRUMENTS'
OLD FASHIONED BUSINESS SUCCESS STORY
By Genevieve Fraser
Some 25 years ago, NI began creating an ecosystem open to vendors
and focused on helping end customers create products; now, partnerships
permeate all facets of their business strategy.
Becky Lockwood, CSAP
RSL Associates
CHAIRMAN, EDITORIAL
Jan Twombly, CSAP
EDITORIAL supplement
48 ARCHITECTING SUCCESS FROM THE START: HOW TO
President
The Rhythm of Business, Inc.
BUILD ALLIANCE VALUE INTO STRATEGIC DEALS
CHAIRMAN, MEMBERSHIP
By Brent Harvey, CA-AM, and David S. Thompson, CA-AM
Erna Arnesen, CSAP
Chief Channel and Alliance Officer
ZL Technologies
Strategic Alliance Magazine is published
quarterly. Publisher is The Association of
Strategic Alliance Professionals, 960 Turnpike
Street, Canton, MA 02021, +1-781-562-1630.
This publication is provided as a benefit
of membership to ASAP. All non-member
subscription
inquiries:
+1-781-562-1630.
Copyright 2017, The Association of Strategic
Alliance Professionals. No part of this publication
may be reproduced, stored in any retrieval
system, or transmitted in any form or by any
means, electronic, mechanical, photocopying,
recording, or otherwise, without the prior written
permission of the publisher. For reprints, please
contact The Association of Strategic Alliance
Professionals, +1-781-562-1630.
While not everything can be covered in the four corners of the contract, it
certainly enhances implementation when the alliance manager is involved
at the front end of the deal-making process.
SPONSORED BY ELI LILLY AND COMPANY
52 THE CLOSE
A Summit for 'Miracle' Workers
By Cynthia B. Hanson
The annual ASAP Global Alliance Summit is a great meeting ground for old
and new members sharing valuable perspectives that can lead to major
breakthroughs.
Table of Contents for the Digital Edition of Strategic Alliance Magazine Q2 2017
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