Strategic Alliance Magazine Q2 2017 - 32
2 017 A S A P G L O B A L A L L I A N C E S U M M I T
Rising
Tides
Undaunted by Flood
Waters in 'Sunny San Diego,' the
Partnering Profession Rides High at the
2017 ASAP Global Alliance Summit
By Cynthia B. Hanson
On multiple levels, the Feb. 28-March 2, 2017
ASAP Global Alliance Summit in San Diego,
Calif. exemplified the dogged persistence and staying
power of partnering and alliance management in the
face of transformation, disruption, and even system
challenges.
32
"In a time of massive change, digital transformation will
continue to drive and push you to places you may not be
comfortable with. If you're in healthcare or tech, you can
learn from each other and you're probably going to be
partnering with each other," said Michael Leonetti, CSAP,
President and CEO of ASAP, during a rousing, stage-setting opening talk for the conference on Tuesday, February
28. "Digital transformation. You're going to hear those
words over and over again. I don't care if you work in
pharma or insurance, digital is going to drive."
STRATEGIC ALLIANCE MAGAZINE | Q2 * 2017
Leonetti paraphrased a central question Cisco's Ron
Ricci recently asked (see "The Close," Q1 2017 Strategic Alliance Magazine): 'How does business survive in
a world where risk is moving faster than growth?' Collaboration. There really is no quicker way to achieve
that," Leonetti continued, while lauding the value of
ASAP best practices, tools, and processes to achieve
that goal.
Leonetti recalled his entry into alliance management in
2001, a time of few guideposts for the profession other
than an up-and-coming ASAP. "When I stepped into
the alliance world, I didn't know what to do. I figured it
out the hard way." Back then, "I spent a lot of time trying
to convince folks to partner," but noted with glee, "That's
over! According to PwC data, 50 percent of CEOs are
seeking new partnerships-most of them are using alli-
Table of Contents for the Digital Edition of Strategic Alliance Magazine Q2 2017
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