Strategic Alliance Magazine Q2 2017 - 42

MEMBER SPOTLIGHT

a General Purpose Interface Bus (GPIB). Within three
years, NI reached over $300,000 in sales, and "Dr. T," as
he is affectionately called, quit his day job. Today, NI has
revenues exceeding $1.2 billion annually, with an online
member community of 300,000 and 1,000 NI alliance
partners.

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At its inception, NI created an ecosystem that was open
to vendors and alive with the excitement of creating products focused on providing powerful, flexible technology
solutions that accelerate productivity and drive rapid innovation. By 1986, NI had done "for test and measurement
what the spreadsheet had done for financial analysis" by

"Our team is considered
trusted experts within
our company based on our
historical experience
and knowledge of current
industry standards
and best practices. We
provide guidance to the
business and are included
in negotiations when
a new partner is under
consideration."
42

--Armando Valim, global alliance partner
program director, National Instruments
STRATEGIC ALLIANCE MAGAZINE | Q2 * 2017

creating a product that allowed for structured data flow,
Truchard remarked in an interview. With the rollout of
the Laboratory Virtual Instrument Engineering Workbench  (LabVIEW) and later LabWindows/CVI, the
company offered a system-design platform and development environment commonly used for data acquisition,
instrument control, and industrial automation on a variety
of operating systems.
NI's open platform combines three critical and interrelated elements: productive software, modular hardware, and
an expansive ecosystem. Openness has been a hallmark of
how the company has approached the market. To enable

integration with third-party hardware, NI's instrument
driver network features more than 10,000 free open-source
drivers. Open software interfaces allow NI's software tools
to integrate with other software and developer tools, among
them C, The MathWorks, Inc. software, and Python.
This open platform approach seeks to enable customers
to define the system needed to accelerate application development, innovate faster, and continually integrate new
technologies.
NI's LabVIEW is designed to interoperate with other software to ensure customers can use all the tools
available. The result is users can choose the best software product for each aspect of their applications and
can focus on the details that matter without worrying as
much about how the software packages work together.

NI Alliance Partner Network
To further strengthen its open-platform approach,
in 1991 NI created the National Instruments Alliance Partner Network, an ecosystem of developers,



Table of Contents for the Digital Edition of Strategic Alliance Magazine Q2 2017

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