Strategic Alliance Magazine Q2 2017 - 10

Collaborative Buzz
Forklifts, Eyes, and Clouds-ASAP Members Create
Innovative Partnering in a Wide Range of Industries
By Cynthia B. Hanson

Driving school will never
be the same now that
NVIDIA, an ASAP
corporate member, is
multi-partnering with
Bosch and MercedesBenz

10

to bring an artificial intelligence
(AI) self-driving car to production
by 2018. The graphics processing
unit (GPU) maker is also working
on autonomous trucks with manufacturer Paccar. The project started
three years ago between the leading
graphic chips maker for highend computer gaming and Mercedes-Benz. The German automotive parts leader, Bosch, then
joined the deal with its self-driving
AI system for mass market cars. In
addition to deep learning and AI,
NVIDIA is working on Co-Pilot,
a system that combines facial recognition, gaze tracking, voice recognition, and external sensors for
tracking objects, such as vehicles,
pedestrians, and road hazards. The
system can be used in other applications as well, such as forklifts and
agricultural/mining devices. Deeplearning technology learns in a
manner that mimics a human brain,
STRATEGIC ALLIANCE MAGAZINE | Q2 * 2017

which means it does
not need to be programmed for a
range of driving
scenarios. NVIDIA
claims its Xavier superchip can tackle
level-4 autonomous
driving. "Self-driving
cars is a challenge
that can finally be
solved with recent breakthroughs in
deep learning and artificial intelligence," said Jen-Hsun Huang, founder
and CEO of NVIDIA. "Using [NVIDIA'S] DRIVE PX AI car computer,
Bosch will build automotive-grade
systems for the mass production of
autonomous cars. Together we will
realize a future where autonomous
vehicles make mobility safe and accessible to all."

In a meeting of the
minds, global members
IBM and Salesforce
announced the integration
of Watson and Einstein,
their artificial intelligence platforms, in a
global strategic partnership that includes
some of their software and services. The
two Fortune 500 companies intend to



Table of Contents for the Digital Edition of Strategic Alliance Magazine Q2 2017

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