Strategic Alliance Magazine Winter 2017 - 2

STRATEGIC
The magazine of the Association of Strategic Alliance Professionals | Q2, 2014

Q1 * 2017 www.strategic-alliances.org

contents | SAM.Q1.2017
SPECIAL features

The magazine for the
Association of Strategic Alliance Professionals

16

page

26

page
page

EDITORIAL TEAM
EXECUTIVE PUBLISHER

Michael Leonetti, CSAP

+1-781-562-1630 ext. 201
mleonetti@strategic-alliances.org
EDITOR and PUBLISHER

John W. DeWitt

+1-978-544-1866
jdewitt@ASAPmedia.org
CREATIVE DIRECTOR

Jane Janovsky

+1-978-544-1866
jjanovsky@ASAPmedia.org
ASSOCIATE EDITOR

Cynthia B. Hanson

+1-978-544-1866
chanson@ASAPmedia.org
ONLINE MEDIA MANAGER

Gary Lee

+1-978-544-1866
glee@ASAPmedia.org
COPY EDITOR

Hugh Field

ASAP STAFF
PRESIDENT and CEO

Michael Leonetti, CSAP

+1-781-562-1630 ext. 201
mleonetti@strategic-alliances.org
DIRECTOR of MEMBERSHIP SERVICES

Lori Gold

+1-781-562-1630 ext. 203
lgold@strategic-alliances.org
DIRECTOR, FINANCE & ADMINISTRATION

Diane Lemkin

+1-781-562-1630 ext. 206
dlemkin@strategic-alliances.org
MARKETING DIRECTOR

Kimberly T. Miller

+1-781-562-1630 ext. 208
kmiller@strategic-alliances.org
CERTIFICATION COORDINATOR

Jennifer Silver

+1-781-562-1630 ext. 205
jsilver@strategic-alliances.org
DATA & IT SYSTEMS COORDINATOR

Brendan Ward

+1-781-562-1630 ext. 200
bward@strategic-alliances.org
MEMBERSHIP COORDINATOR

Michele Yudysky

+1-781-562-1630 ext. 209
myudysky@strategic-alliances.org
© Copyright 2017
Association of Strategic Alliance Professionals
All Rights Reserved.

COVER STORY

16

THE PARTNER-EVERYWHERE IMPERATIVE:
A PRACTITIONER'S GUIDE
By Jan Twombly, CSAP, Jeff Shuman, CSAP, PhD,
and Lorin Coles, CSAP
The business transformation promised by the fourth industrial
revolution is not possible without a partnering-everywhere
capability. Five design principles get you started on the capabilitybuilding journey that produces measurable business outcomes.

26

2017 GLOBAL ALLIANCE SUMMIT IN THE
'YEAR OF THE ADJUSTMENT'
By Cynthia B. Hanson and John W. DeWitt
"Sharpening your saw" through sessions, workshops, and talks has
never been more critical in this era of cross-industry, cross-sector
partnering, and this year's Summit includes interactive learning
and provocative speakers, including keynoter Alex Dickinson of
ChromaCode, that will take your practice to the next levels.

28

CURTAINS OPEN WIDE FOR THE
2017 ALLIANCE EXCELLENCE AWARDS
By Cynthia B. Hanson
Creative, practical, and life-saving collaborations will take center
stage at the awards ceremony on opening day of the 2017 ASAP
Global Alliance Summit. Here are snapshots of the 10 finalists.

35

2016 EUROPEAN ALLIANCE SUMMIT DRAWS
RECORD ATTENDANCE
By Cynthia B. Hanson
Nearly double the number than last year engaged in a diverse
array of topics and sessions at November's "New Ecosystem for
Partnerships."



Table of Contents for the Digital Edition of Strategic Alliance Magazine Winter 2017

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Strategic Alliance Magazine Winter 2017 - Cover2
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https://www.nxtbook.com/allen/stam/23-2
https://www.nxtbook.com/allen/stam/23-1
https://www.nxtbook.com/allen/stam/22-4
https://www.nxtbook.com/allen/stam/22-3
https://www.nxtbook.com/allen/stam/22-2
https://www.nxtbook.com/allen/stam/22-1
https://www.nxtbook.com/allen/stam/21-4
http://www.brightcopy.net/allen/stam/21-3
http://www.brightcopy.net/allen/stam/21-2
http://www.brightcopy.net/allen/stam/21-1
http://www.brightcopy.net/allen/stam/20-4
http://www.brightcopy.net/allen/stam/20-3
http://www.brightcopy.net/allen/stam/20-2
http://www.brightcopy.net/allen/stam/20-1
http://www.brightcopy.net/allen/stam/19-4
http://www.brightcopy.net/allen/stam/19-3
http://www.brightcopy.net/allen/stam/19-2
http://www.brightcopy.net/allen/stam/19-1
http://www.brightcopy.net/allen/stam/18-4
http://www.brightcopy.net/allen/stam/18-3
http://www.brightcopy.net/allen/stam/18-2
http://www.brightcopy.net/allen/stam/18-1
http://www.brightcopy.net/allen/stam/17-4
http://www.brightcopy.net/allen/stam/17-3
http://www.brightcopy.net/allen/stam/17-2
http://www.brightcopy.net/allen/stam/17-1
http://www.brightcopy.net/allen/stam/16-3
http://www.brightcopy.net/allen/stam/16-2
http://www.brightcopy.net/allen/stam/16-1
http://www.brightcopy.net/allen/stam/15-4
http://www.brightcopy.net/allen/stam/15-03
http://www.brightcopy.net/allen/stam/15-02
https://www.nxtbook.com/allen/stam/15-1
https://www.nxtbook.com/allen/stam/14-4
https://www.nxtbook.com/allen/stam/14-3
https://www.nxtbook.com/allen/stam/14-2
https://www.nxtbookmedia.com