Strategic Alliance Magazine Winter 2017 - 30

2 017 A S A P G L O B A L A L L I A N C E S U M M I T

sion of the high tech, life sciences, healthcare, and
public sector worlds. This collision is resulting in
an "explosion of new company creation" as well as
exponential change for established players, he said
in a recent interview. Indeed, Dickinson himself
recently left Illumina to join a life science and technology company he co-founded, ChromaCode, as
executive chairman.
"Illumina is a great example of a company that
found success in one specialized area-DNA sequencing instruments for researchers-that took
it from a startup to the Fortune 500," Dickinson
explained. But as the market matured and the
amount of data generated by Illumina's instruments

The Innovative Best Alliance Practice Award will be presented to one of two companies for
the use of new, individual alliance management tools or processes that have an immediate
and powerful impact on the organization and/or discipline of alliance management. The tools
or processes are additions to existing practices that address specific elements of alliance
management, such as training, conflict resolution, and general communications.

The finalists are:

KPMG-UK
The company's innovative branding and bundling
technology combines a knowledge of back-office
transformation with leading cloud technology
providers. The system helps accountants easily
ascertain business value to increase the win rate in
competitive situations.

30
STRATEGIC ALLIANCE MAGAZINE | Q1 * 2017

NETAPP
The company invested in technology and governance of
its rigorous alliance co-selling program to ensure trackable
processes that produce results. The processes engage
NetApp and partner representatives proactively in account
mapping, account planning, and pipeline management
with exemplary execution of the most difficult aspects of
go-to-market alliances.



Table of Contents for the Digital Edition of Strategic Alliance Magazine Winter 2017

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Strategic Alliance Magazine Winter 2017 - No label
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Strategic Alliance Magazine Winter 2017 - Cover3
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https://www.nxtbook.com/allen/stam/23-2
https://www.nxtbook.com/allen/stam/23-1
https://www.nxtbook.com/allen/stam/22-4
https://www.nxtbook.com/allen/stam/22-3
https://www.nxtbook.com/allen/stam/22-2
https://www.nxtbook.com/allen/stam/22-1
https://www.nxtbook.com/allen/stam/21-4
http://www.brightcopy.net/allen/stam/21-3
http://www.brightcopy.net/allen/stam/21-2
http://www.brightcopy.net/allen/stam/21-1
http://www.brightcopy.net/allen/stam/20-4
http://www.brightcopy.net/allen/stam/20-3
http://www.brightcopy.net/allen/stam/20-2
http://www.brightcopy.net/allen/stam/20-1
http://www.brightcopy.net/allen/stam/19-4
http://www.brightcopy.net/allen/stam/19-3
http://www.brightcopy.net/allen/stam/19-2
http://www.brightcopy.net/allen/stam/19-1
http://www.brightcopy.net/allen/stam/18-4
http://www.brightcopy.net/allen/stam/18-3
http://www.brightcopy.net/allen/stam/18-2
http://www.brightcopy.net/allen/stam/18-1
http://www.brightcopy.net/allen/stam/17-4
http://www.brightcopy.net/allen/stam/17-3
http://www.brightcopy.net/allen/stam/17-2
http://www.brightcopy.net/allen/stam/17-1
http://www.brightcopy.net/allen/stam/16-3
http://www.brightcopy.net/allen/stam/16-2
http://www.brightcopy.net/allen/stam/16-1
http://www.brightcopy.net/allen/stam/15-4
http://www.brightcopy.net/allen/stam/15-03
http://www.brightcopy.net/allen/stam/15-02
https://www.nxtbook.com/allen/stam/15-1
https://www.nxtbook.com/allen/stam/14-4
https://www.nxtbook.com/allen/stam/14-3
https://www.nxtbook.com/allen/stam/14-2
https://www.nxtbookmedia.com