Strategic Alliance Magazine Winter 2017 - 4

STRATEGIC

contents | SAM.Q1.2017

The magazine of the Association of Strategic Alliance Professionals | Q2, 2014

Q1 * 2017 www.strategic-alliances.org

The magazine for the
Association of Strategic Alliance Professionals

ASAP EXECUTIVE
MANAGEMENT COMMITTEE
CHAIRMAN

Brooke A. Paige, CSAP
Staff Vice President, Strategic Initiatives,
and Chief of Staff HealthCore, Inc.
(a wholly-owned subsidiary of Anthem, Inc.)
VICE CHAIRMAN

Donna Peek, CSAP
Director, Partner Enablement & Operations
SAS Institute
TREASURER

R. Lynn Richard, CSAP
Director, Strategic Alliances
GE Healthcare IT

Russ Buchanan, CSAP
Head of Corporate Alliances
Xerox Corporation
ASAP CHAIRMAN EMERITUS

David Thompson, CA-AM
Chief Alliance Officer
Eli Lilly and Company

Steve Twait, CSAP
VP, Alliance and Integration Management
AstraZeneca

DEPARTMENTS & RECURRING features

07 UP FRONT: Collaboration-By Customer Demand
By Michael Leonetti, CSAP

Get your alliance management capability ready for a quantum leap
forward. Opportunity and challenge are at hand like never before for
partnering executives.

09 COLLABORATIVE BUZZ
By Cynthia B. Hanson

News. Reviews. Insights. Alliance management in brief.
n EVENTS CALENDAR
The 2017 ASAP Global Alliance Summit "Profit, Innovation, and Value for
the Partnering Enterprise," Feb. 28-March 2, will include a keynote by
ChromaCode innovator and collaborator Alex Dickinson.

39 MEMBER SPOTLIGHT: JEREMY AHOUSE ON
CELGENE'S INNOVATION BUILDING BLOCKS

By Genevieve Fraser

Collaboration touches every aspect of Celgene's innovation,
implementation, cross-industry expansion, and strategic value when
maintaining and developing the pipeline.

CHAIRMAN, CHAPTER DEVELOPMENT

Becky Lockwood, CSAP
RSL Associates
CHAIRMAN, EDITORIAL

Jan Twombly, CSAP
President
The Rhythm of Business, Inc.
CHAIRMAN, MEMBERSHIP

Erna Arnesen, CSAP
Vice President, Strategic Alliances
and Global Channels

Strategic Alliance Magazine is published
quarterly. Publisher is The Association of
Strategic Alliance Professionals, 960 Turnpike
Street, Canton, MA 02021, +1-781-562-1630.
This publication is provided as a benefit
of membership to ASAP. All non-member
subscription
inquiries:
+1-781-562-1630.
Copyright 2016, The Association of Strategic
Alliance Professionals. No part of this publication
may be reproduced, stored in any retrieval
system, or transmitted in any form or by any
means, electronic, mechanical, photocopying,
recording, or otherwise, without the prior written
permission of the publisher. For reprints, please
contact The Association of Strategic Alliance
Professionals, +1-781-562-1630.

EDITORIAL supplement

44

SERVANT LEADERSHIP: How Close Attention to Governance
Minimizes Alliance Risk
By Rachelle E. Hawkins, CA-AM, Joanna L. C. May, CA-AM, and David S.
Thompson, CA-AM

As one might do in preparation for a large family gathering, alliance
professionals should anticipate and address issues that might cause
disagreements between partner companies.
SPONSORED BY ELI LILLY AND COMPANY

50 THE CLOSE
An Unambiguous Call to Action
By John W. DeWitt

'Comfort with ambiguity' is an oft-cited trait of alliance executives. But there's
nothing ambiguous about your CEO's recognition that digitization demands
collaboration-if your company is to succeed.



Table of Contents for the Digital Edition of Strategic Alliance Magazine Winter 2017

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https://www.nxtbook.com/allen/stam/23-2
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http://www.brightcopy.net/allen/stam/20-4
http://www.brightcopy.net/allen/stam/20-3
http://www.brightcopy.net/allen/stam/20-2
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http://www.brightcopy.net/allen/stam/19-4
http://www.brightcopy.net/allen/stam/19-3
http://www.brightcopy.net/allen/stam/19-2
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http://www.brightcopy.net/allen/stam/17-2
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http://www.brightcopy.net/allen/stam/16-1
http://www.brightcopy.net/allen/stam/15-4
http://www.brightcopy.net/allen/stam/15-03
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