Strategic Alliance Magazine Q2 2016 - 39

2 016 A S A P B I O P H A R M A C O N F E R E N C E n E xplore opportunities and manage the risks of partnering outside many alliance executives' comfort zone n T ake away proven frameworks, practices, and tools to drive partnering success Well-versed in collaborative solutions, Nussbaum has been a primary force in designing collaborative solutions between Anthem, HealthCore, hospital systems, the FDA, and public agencies to provide cost-effective, quality care while addressing systemic healthcare challenges. A former executive vice president of clinical health policy and chief medical officer at WellPoint, Inc., Nussbaum was responsible for HealthCore, Anthem's clinical outcomes research subsidiary. "Dr. Nussbaum is uniquely qualified to discuss collaborative approaches he has led with key stakeholders, and he can help attendees further envision and define ecosystem changes that may impact their strategic partnerships," explained ASAP CEO Mike Leonetti, CSAP, of the choice. "We know as partnership professionals that the US healthcare system will never be fixed without a collaborative approach-it's just too complex not to bring the payors, providers, industry, and government participants together. In addition, Nussbaum is a policy guru with strong healthcare policy experience and can help attendees better understand the impact the presidential elections may have on healthcare policy." Nussbaum's address will take place in the afternoon, just before a networking gathering, on the first day of the conference, Sept. 7. Participants will have a chance to attend professional development workshops earlier in the day designed to enhance their alliance management toolbox, such as "How to Resolve Conflict in Your Alliance," provided by Candido Arreche, CA-AM, global director of Xerox's portfolio & partner management division and a Six Sigma Black Belt. The following morning, CEO Stéphane Thiroloix's plenary session will share what he's learned about successful alliances at the helm of Mayoly Spindler, an emerging French pharmaceutical company with an international focus on gastroenterology and dermocosmetics and an aggressive growth strategy. Thiroloix will talk about the common challenges companies experience when trying to coordinate alliance management teams and the C-Suite, and some effective strategies for best outcomes. Scattered throughout the day and into Friday are about two dozen sessions, some taking a new twist on alliance fundamentals, many others tackling the most pressing topics of concern for senior executives, presented by partnering experts and leaders within and outside of life sciences and healthcare. Unique to this year's conference is the ASAP Aquarium led by Jan Twombly, CSAP, president, The Rhythm of Business, who will facilitate deep conversations between industry leaders. What's different about the session is that audience members can "tap into" conversations with the experts on stage and replace them as the conversation shifts. Among the engaging new session topics included in this year's conference are: "Applying the Latest Alliance Management Research to Your Partnering Practice," by Stuart Kliman, CA-AM, of Vantage Partners and Shawn Wilson of Beaulieu Group, which explores two recent research studies: Kliman will discuss Vantage's timely Cross-Industry Review of Alliance Management Trends and Challenges; Wilson will introduce ASAP's groundbreaking new study The Economics of Alliances, Social Capital, and Alliance Performance, which is scheduled for release after the conference as ASAP's 6th State of Alliances study. "A New Model for Western and Chinese Pharmaceutical Partnering," by Brent Harvey, CA-AM, of Eli Lilly and Company, will touch upon key points in Lilly's longstanding collaboration with WuXi AppTech; "Using Design Thinking to Drive Speed, Innovation, and Alignment in Partnering," by Jan Twombly, CSAP, and Jeff Shuman, CSAP, of the Rhythm of Business, a 90-minute workshop introduction to design thinking-a data-driven, user experience centered on innovation and complex problem solving methodologies; "Making Better Alliances: How Alliance Management, Business Development, and Legal Can Collaborate More Effectively," by Ben Gomes-Cassares, CSAP, a primer on how to avoid the pitfalls of poor up-front design that result in half of all alliance failures. n Register now to receive the best pricing. For more information please visit http://www.asapweb.org/biopharma/ or contact Michele Shannon at +1-774- 256-1401. SUMMER * 2016 | STRATEGIC ALLIANCE MAGAZINE 39 http://www.asapweb.org/biopharma/

Table of Contents for the Digital Edition of Strategic Alliance Magazine Q2 2016