Strategic Alliance Magazine Q2 2016 - 48
Strategic Alliance Magazine
was to be alliance management's
flagship-elevating and promoting
the profession to general business
audiences and providing a unique
quarterly resource to partnering
executives.
We have tackled a panoply of critical, often vexing
topics for the profession-process and governance,
culture, contracts and negotiation, finance, communication, compliance, training, collaborative marketing
and selling, portfolio management, collaboration tech,
alliance and corporate strategy, and "Measuring Alliance Management," the second issue's cover story and
a regularly revisited topic. We've connected the dots to
identify emerging trends in partnering and business
collaboration (think ecosystem partnering, multi-alliances, public-private and academic alliances, and
sales channel collaboration) long before these trends
appeared on the radar of general business media and
audiences. We've analyzed and shared the relevant
findings from numerous groundbreaking research
studies. We've thoroughly covered industries, such as
high tech and biopharma, that have tended to lead the
48
STRATEGIC ALLIANCE MAGAZINE | SUMMER * 2016
development of the alliance management profession;
we've also documented the rapid spread of alliance
management practice into other industries and corporate functions, including energy, telecommunications,
manufacturing, insurance, healthcare, transportation,
aviation and aerospace, as well as partnering's impact
on other enterprise activities including R&D, marketing and sales, distribution, procurement, and so on.
From the beginning, we intended to expand ASAP
Media programming on the foundation of the magazine. Since 2011, we've rolled out a monthly webinar
and member e-newsletter, an electronic version of
the magazine, videos, regular blogs including live
coverage of ASAP conferences, and a growing social
media presence. We also copyedited, designed, and
published the ASAP Handbook of Alliance Management: A Practitioner's Guide, and multiple ASAP State
of the Alliance studies. And we continue to reach
thousands more readers through ASAP press releases
and periodic PR hits.
The power of 'we.'
And it has been "we" all the way. I've had the privilege
of working with an amazingly skilled and business-savvy group of professionals over the past five years. Our
core staff today includes a veteran international journalist and editor who spent nearly two decades at the
Table of Contents for the Digital Edition of Strategic Alliance Magazine Q2 2016
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Strategic Alliance Magazine Q2 2016 - No label
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https://www.nxtbook.com/allen/stam/23-2
https://www.nxtbook.com/allen/stam/23-1
https://www.nxtbook.com/allen/stam/22-4
https://www.nxtbook.com/allen/stam/22-3
https://www.nxtbook.com/allen/stam/22-2
https://www.nxtbook.com/allen/stam/22-1
https://www.nxtbook.com/allen/stam/21-4
http://www.brightcopy.net/allen/stam/21-3
http://www.brightcopy.net/allen/stam/21-2
http://www.brightcopy.net/allen/stam/21-1
http://www.brightcopy.net/allen/stam/20-4
http://www.brightcopy.net/allen/stam/20-3
http://www.brightcopy.net/allen/stam/20-2
http://www.brightcopy.net/allen/stam/20-1
http://www.brightcopy.net/allen/stam/19-4
http://www.brightcopy.net/allen/stam/19-3
http://www.brightcopy.net/allen/stam/19-2
http://www.brightcopy.net/allen/stam/19-1
http://www.brightcopy.net/allen/stam/18-4
http://www.brightcopy.net/allen/stam/18-3
http://www.brightcopy.net/allen/stam/18-2
http://www.brightcopy.net/allen/stam/18-1
http://www.brightcopy.net/allen/stam/17-4
http://www.brightcopy.net/allen/stam/17-3
http://www.brightcopy.net/allen/stam/17-2
http://www.brightcopy.net/allen/stam/17-1
http://www.brightcopy.net/allen/stam/16-3
http://www.brightcopy.net/allen/stam/16-2
http://www.brightcopy.net/allen/stam/16-1
http://www.brightcopy.net/allen/stam/15-4
http://www.brightcopy.net/allen/stam/15-03
http://www.brightcopy.net/allen/stam/15-02
https://www.nxtbook.com/allen/stam/15-1
https://www.nxtbook.com/allen/stam/14-4
https://www.nxtbook.com/allen/stam/14-3
https://www.nxtbook.com/allen/stam/14-2
https://www.nxtbookmedia.com