Strategic Alliance Magazine Q2 2016 - 6

STRATEGIC The magazine of the Association of Strategic Alliance Professionals | Q2, 2014 SUMMER *www.strategic-alliances.org 2016 The magazine for the Association of Strategic Alliance Professionals ASAP EXECUTIVE COMMITTEE & MANAGEMENT BOARD CHAIRMAN BROOKE A. PAIGE, CSAP Staff Vice President, Strategic Initiatives, and Chief of Staff HealthCore, Inc. (a wholly-owned subsidiary of Anthem, Inc.) VICE CHAIRMAN Donna Peek, CSAP Director, Partner Enablement & Operations SAS Institute SECRETARY R. Lynn Richard, CSAP contents | SAM. SUMMER. 2016 DEPARTMENTS & RECURRING features 08 UP FRONT Committing to Collaborate By Michael Leonetti, CSAP If only I'd had Martin Echiverra's book on my shelf.... 11 COLLABORATIVE BUZZ By Cynthia B. Hanson News. Reviews. Insights. Alliance management in brief. n ALLIANCE NEWS BRIEFS FROM THE WIRE Collaborations continue to mushroom in a thriving ecosystem. n ANNOUNCEMENTS Director, Strategic Alliances GE Healthcare IT n EVENTS Russ Buchanan, CSAP 38 2016 BIOPHARMA PREVIEW Head of Corporate Alliances Xerox Corporation ASAP CHAIRMAN EMERITUS David Thompson, CA-AM Chief Alliance Officer Eli Lilly and Company Steve Twait, CSAP CALENDAR ASAP BioPharma Conference Addresses Critical Issues in Healthcare during time of shifting political underpinnings By Cynthia B. Hanson Dynamic conference teems with sessions, workshops, and networking opportunities with valuable information and industry breakthroughs for leaders and partnering executives in life sciences and healthcare. VP, Alliance and Integration Management AstraZeneca CHAIRMAN, CHAPTER DEVELOPMENT Becky Lockwood, CSAP RSL Associates CHAIRMAN Jan Twombly, CSAP President The Rhythm of Business, Inc. CHAIRMAN, MEMBERSHIP Erna Arnesen, CSAP Senior Alliance Executive 41MEMBER SPOTLIGHT: CITRIX A Long-Standing ASAP Connection Strategy for Success By Genevieve Fraser Citrix's Steve Blacklock talks about the value of ASAP during a time of significant change when he led several key tech strategic alliances. EDITORIAL supplement 52 BETTER TOGETHER: BEST ALLIANCE PRACTICES FOR BUILDING A GLOBAL BRAND Strategic Alliance Magazine is published quarterly. Publisher is The Association of Strategic Alliance Professionals, 960 Turnpike Street, Canton, MA 02021, +1-781-562-1630. This publication is provided as a benefit of membership to ASAP. All non-member subscription inquiries: +1-781-5621630. Copyright 2016, The Association of Strategic Alliance Professionals. No part of this publication may be reproduced, stored in any retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. For reprints, please contact The Association of Strategic Alliance Professionals, +1-781-562-1630. By Markus Saba and David S. Thompson, CA-AM A primer for the pros on alliance practices that are most necessary for enhancing brand visibility. SPONSORED BY ELI LILLY AND COMPANY 58 THE CLOSE Déjà Vu By John W. DeWitt The conference message was loud and clear: Partnering and collaboration are everywhere. http://www.strategic-alliances.org

Table of Contents for the Digital Edition of Strategic Alliance Magazine Q2 2016