Strategic Alliance Magazine Q2 2016 - 49
renowned Christian Science Monitor; a contributing
writer and blogger who also is a Phoenix University
professor, a novelist and playwright, and former staff
aide to a lieutenant governor now in the Obama cabinet;
our creative director, a former design teacher turned
entrepreneur who operates a successful design firm as
well as a startup specialty food company; and our eagle-eyed copy editor, who studied psychology and spent
a career in human services before discovering his knack
for writing, editing, and finding the grammar and typographical errors everyone else overlooks. ASAP staff,
especially its CEO and head of marketing, have engaged
deeply and continuously sustained our efforts every
step of the way. Every other ASAP staffer has provided
crucial input, insight, connections, and other support-
and has been a joy to work with.
Most importantly, for more than five years now, dozens of ASAP board leaders and active members have
taken our calls, answered our emails, listened to our
ideas and sales pitches, and volunteered their time, talents, and knowledge-thereby ensuring the accuracy,
relevance, breadth, and depth of our content. We get
much more praise than criticism-we consistently receive top marks in ASAP member surveys-but we also
have made crucial improvements thanks to constructive
member feedback. Many make periodic contributions,
while a handful of folks have been involved regularly
as contributors and advisors. The value, intellect, guid-
ance, and integrity contributed by our editorial advisor
are beyond measure; no amount of thanks for her support would be sufficient for what she has done and
continues to do.
I take nothing for granted-the landscape of my 30-year
career in marketing, communications, and journalism is
littered with defunct publications, dying revenue models, and morphing modes of communicating to business
audiences. The breathtaking digital transformation of
business, which we write about in a partnering context almost every issue, has utterly reshaped what my
creative colleagues and I do as writers, editors, and designers. But with that rather obvious caveat-I feel like
we've really created something meaningful, relevant,
and enduring with ASAP Media and Strategic Alliance
Magazine. Like ASAP and the partnering profession, we
must continuously evolve and adapt to a rapidly shifting
business landscape, while holding firm to our core principles and value proposition. But we plan to be around
for a while to come. n
Here's to five terrific years of
doing great things together-
and to many more to come.
49
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