Doll News Fall 2016 - 142
by Glenda Kitto
F
This Art and Decoration in Crepe and Tissue paper" booklet was printed in 1896.
142
FALL 2016
or centuries women were
taught how to sew and do other
handcrafts from at a very early
age. The department stores we find today
with their offerings of "off-the-rack"
clothing were only just beginning to come
into their own in the early 20th century.
Prior to that, the making of "bespoke"
dresses, also known as "tailor-made"
dresses or "refashioned" dresses was the
common practice of the time. It wasn't
until 1909 when Selfridge's Department
Store opened in London and off-therack clothing really began to gain wide
popularity. A good question would be,
prior to that time how did ladies and little
girls acquire their clothing? The clothing
would have been hand-made, at their
leisure and within their own home sewing
rooms. The higher cost for bespoke and
tailor-made clothing items was also a
factor, but more on that later.
The Dennison Manufacturing
Company used its expertise to expand its
core business beyond that of tags, tissue
and jewelry boxes with the utilization
of beautiful window displays and do-ityourself or craft instruction techniques. By
the end of the 19th century Dennison was
already a master at window displays with
its paper products, festoons, school and
party supplies, among other things. So,
why not build upon that proven success?
In research of the Dennison archives it is
found that as early as 1870 the Dennison
Manufacturing Company had published
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http://www.brightcopy.net/allen/doln/70-04
http://www.brightcopy.net/allen/doln/70-03
http://www.brightcopy.net/allen/doln/70-02
http://www.brightcopy.net/allen/doln/70-01
http://www.brightcopy.net/allen/doln/69-04
http://www.brightcopy.net/allen/doln/69-03
http://www.brightcopy.net/allen/doln/69-02
http://www.brightcopy.net/allen/doln/69-01
http://www.brightcopy.net/allen/doln/68-04
http://www.brightcopy.net/allen/doln/68-03
http://www.brightcopy.net/allen/doln/68-02
http://www.brightcopy.net/allen/doln/68-01
http://www.brightcopy.net/allen/doln/67-4
http://www.brightcopy.net/allen/doln/67-3
http://www.brightcopy.net/allen/doln/67-2
http://www.brightcopy.net/allen/doln/67-1
http://www.brightcopy.net/allen/doln/66-4
http://www.brightcopy.net/allen/doln/66-3
http://www.brightcopy.net/allen/doln/66-2
http://www.brightcopy.net/allen/doln/66-1
http://www.brightcopy.net/allen/doln/65-4
http://www.brightcopy.net/allen/doln/65-3
http://www.brightcopy.net/allen/doln/65-2
http://www.brightcopy.net/allen/doln/65-1
https://www.nxtbook.com/allen/doln/64-4
https://www.nxtbook.com/allen/doln/64-3
https://www.nxtbook.com/allen/doln/64-2
https://www.nxtbook.com/allen/doln/64-1
https://www.nxtbook.com/allen/doln/63-4
https://www.nxtbook.com/allen/doln/63-3
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